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Fastest Growing Food Site Yummly Launches Beautiful, Powerful, Innovative Recipe & Shopping App for iOS

Yummly puts the power of ‘Big Data for Food’ in your pocket. The most powerful recipe search, your digital recipe box, recipe recommendations and a smart shopping list – all with you wherever you go.

Redwood City, CA–(September 19, 2013) – Yummly (http://www.yummly.com), the leading digital kitchen and recipe discovery platform, today announced the launch of its free Yummly iOS app. The free Yummly iOS App marks the company’s first move to connect the kitchen to the supermarket.

Providing a suite of features that span from recipe discovery to shopping to cooking,  the Yummly App includes the following: 

  • The most powerful way to discover recipes from the sites users love – over 1M recipes that can be searched by holiday, cuisine, taste, diet, nutrition, allergy, cook time, technique, and more
  • Save and organize  favorite recipes in a personalized digital recipe box
  • Discover recipe recommendations, selected based on a users’ taste preferences
  • A powerful shopping list that provides recipe suggestions based on items in the list
  • Scan items to add them to a shopping list or get recipe inspiration
  • A beautiful, user friendly interface that showcases full screen images of food

“At Yummly, our vision is to become the ultimate kitchen tool.  After extensive research and development efforts, we determined that the best way to expand our offering is to provide tools for on-the-go grocery shoppers,” said Brian Witlin, head of mobile and platform at Yummly.  “Now, with the Yummly iOS app, we not only provide recipe inspiration, we help people carry their recipes wherever they go and take action at the supermarket with an intuitive and intelligent shopping list.  With our extreme focus on design and user experience, we hope to provide the most visually engaging and useful application for home cooks.”

Yummly utilizes its proprietary food genome & technology to understand recipes, ingredients and products creating ‘Big Data for Food’. This technology powers Yummly’s semantic search, personalized recipe recommendations, developer API’s, and now it’s mobile applications.

“We’re able to turn unstructured data into structured concepts that allow us to analyze recipes, ingredients and products in ways that have never been done before,” said Vadim Geshel, Co-founder and CTO. “Everything we do from calculating the nutrition of a recipe to identifying the taste, course, cuisine, diets, allergies, holidays, techniques and more is done algorithmically by analyzing massive data sets. We’ve made food data actionable in ways we could only have dreamed of.” 

With nearly 50% of Yummly traffic coming from mobile devices, Yummly will continue to explore efforts to broaden their mobile offering for it’s community of over 10 million monthly unique visitors. 

Resources:
To download the free Yummly iOS App please visit the Apple App Store
To view the Yummly mobile marketing page, please visit http://www.yummly.com/mobile
For more information about Yummly, please visit: http://www.yummly.com/about/

About Yummly:
Yummly’s mission is to create the ultimate digital kitchen platform. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (CEO, TechValidate). For more information, visit www.yummly.com.

Connect with Yummly:
Read the Yummly Dish blog: blog.yummly.com
Visit us on Facebook: www.facebook.com/yummly
Follow us on Twitter: www.twitter.com/yummly

Yummly is a trademark of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

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