Author Archives: Dave
Day 1 in the cookbook
What a day. We wanted to take a moment to thank everyone for their great feedback! Because of you, we made some great changes yesterday.
The updates included recommendation improvements and bug fixes. We even had Jamie check in from his honeymoon and make some code changes (sorry Rachel!).
We’ll do our best to keep you posted on all of the updates we made to the site on our Site Updates page. From now on we’ll post these updates on Twitter and Facebook.
Keep the great feedback coming – the best place for that is on our Get Satisfaction support page.
Yummly Invites You to Discover Delicious Recipes Based on Your Tastes
eBay, StumbleUpon and Half.com Veteran Launches Free Public Beta of World’s First Semantic Recipe Search Platform
REDWOOD CITY, CA–(Marketwire – April 21, 2010) – Yummly, the company that makes it possible to find recipes based on your tastes, today announced the launch of its free public beta, available at Yummly.com. Yummly is the world’s first cooking website that allows people to discover and customize recipes based on their tastes, dietary restrictions and other food preferences. Key features of Yummly’s beta version include:
- Everything You Love, Nothing You Don’t: Search and find recipes based on ingredients, tastes, time, price, cuisine, diet, source, allergens and nutrition. Find ingredient substitutes for unwanted items and replace them with foods you like; customize recipes and save them as your own versions.
- Taste-Specific Recommendations: Yummly learns what you like to eat and recommends delicious recipes.
- TasteBuds: A Social Community Built from Your Good Taste: The Yummly platform allows like-minded users to interact, swap and share recipes, and ‘friend’ one another as a TasteBud.
- Yummly Recipe Box: A Personalized Playlist of All Your Favorites: Find recipes, make substitutions and tweak them to your liking, then store them in your Favorites where you can easily find or share them with your TasteBuds, or on Facebook.
- Discover What You Love to Eat: With more than 250,000 recipes — and counting –Yummly offers something for everyone.
Yummly was conceived and founded by CEO David Feller, a long-time cooking enthusiast and veteran of high tech startups (including Half.com, eBay and StumbleUpon), who was fed up with the limitations and inaccuracies of online cooking sites.
“I’ve been a foodie all my life and I’d long been frustrated by the lack of true personalization options across online food and recipe sites, not to mention their inefficiency in delivering accurate results. So, I decided to do something about it,” said David Feller, Founder and CEO of Yummly. “Food is intensely personal, because tastes are personal; integrating personal preferences into recipes should be intrinsic. Yummly’s 30-plus algorithms and proprietary data sources are our secret sauce, they make it easy for anyone to find delicious recipes made only from foods they like — if there’s something in there they don’t like, Yummly helps them find a tasty alternative.”
“Finding what you want to cook shouldn’t be hard — it should be part of the fun,” Feller continued. “Yummly aims to bring the fun back to cooking again.”
To sign up for Yummly beta and start finding and customizing recipes to meet your tastes, visit www.yummly.com.
About Yummly
Founded in 2009 by foodies on a mission to devise a better way to search, store and modify recipes, Yummly is the world’s first semantic recipe search platform. Yummly empowers individuals to find, customize and share recipes based on their personal preferences. With hundreds of thousands of recipes collected from leading cooking websites, cookbooks and more, Yummly is a veritable universal recipe box. For more information visit www.yummly.com.
Find out what’s cooking: visit the Yummly blog http://www.yummly.com/blog/ or follow us on Twitter http://twitter.com/yummly.
Yummly is a trademark of yummly.com, and may be registered in some jurisdictions. All other trade names or trademarks used in this document are recognized to be the property of their respective owners. All right reserved.
OneThing (April 6, 2010)
Press Kit & Images
Foodies
I can’t remember the first time someone called me a foodie. All I know is that the word centered around one of my favorite things – food. “Finally” I thought , “I have an identity!”
What exactly IS a foodie? Well, according to one recently viewed report, it’s a person who loves food and the surrounding culture. Foodies differ from Gourmets in that they tend to have a wider range of food-related interests. They might be as interested in eating it (finding the trendiest places on the planet to have, say, udon noodles) or making it. And as it turns out there are more and more of us now, 31 million or about 14% of the US adult population.
While at a recent cooking event I mused to the organizer it sometimes feels as though collectively we’ve all become foodies overnight. My friend laughed and said “it’s really here, in San Francisco. The rest of the country is still catching up”. I mulled over this possibility as I thought about all the recent conversations, questions and websites visited all centered around the topic of, you guessed it: FOOD (they weren’t all here in California).
Of course it’s quite possible that foodies tend to glom onto each other and obsess over the latest produce or method of frying fries. Perhaps it’s just my circle of friends and the amount of great food we have within greasy-fingered, pizza tossing, deep frying reach.
I’ve now convinced myself that all this talk about food has made me hungry so I’m off to the kitchen. Perhaps I’ll find some gourmet chocolate in my cupboard!
Everyone eats and drinks, but few appreciate taste
Taste is something that is with us from the day we are born. Yet everyone has a different set of tastes. Why do we like some things and not others? Why do we crave certain foods? Some people have an affinity for spicy food and others for sweet. Some can’t think of a dessert without chocolate and others can’t think of a dessert without fruit. Why are there so many differences in one’s tastes?
An individual’s taste is the essence of Yummly. We will revolutionize the way people interact with food.
From time to time we will post updates on what we are doing, but between those updates, we may just share some of the great tastes we have found. We’re really excited about sharing our progress, as we believe you will be very excited when you see the result.








