Yummly announces new app for Facebook Timeline
Palo Alto, CA – January 18, 2012 – Yummly has been pioneering recipe search and discovery, and has seen tremendous success doing so with over 4 million monthly unique visitors after just over a year from launch. Today, Yummly is excited to announce a new app for Facebook Timeline.
Now over 800 million Facebook members will be able to express their favorite recipes on their Timeline and share two key food actions with their Facebook friends. First, people can ‘Yum’ recipes when they look or sound great. Second, they will be able to tell their friends what they are making with the ‘I’m Cooking’ button.
This activity can be seen by friends as they happen on the Facebook ticker, and will be saved in the Yummly app – creating one of the first social recipe boxes on the web.
Not only will this integration be great for people on Facebook, it will be an incredible boost for the food bloggers whose recipes now appear on Yummly. One of the biggest struggles for these great sites is being discovered. Small publishers such as David Leite of Leite’s Culinaria and Jennifer Segal of Once Upon a Chef will now have great opportunities for social discovery through Yummly and Facebook.
“Yummly’s integration with Facebook will make food more social than ever as we continue our efforts to pioneer recipe search and discovery. We hope everyone loves this new integration,” said co-founder and CEO David Feller.
Launched in 2010 by foodies on a mission to invent a better way to find recipes, Yummly is the world’s only taste-based recipe search site. Headquartered in the heart of Silicon Valley, Yummly is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and angel investors.
Yummly is a trademark of Yummly, Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.
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