Taste-based recipe search engine reaches 2 million monthly visitors; adds spiciness
Palo Alto, CA (PRWEB) August 24, 2011
Yummly (http://www.yummly.com), the world’s only taste-based recipe search engine, spices things up today by adding “spiciness” to the set of tastes the it analyzes. The site’s revolutionary taste-matching technology is a hit with cooks everywhere. Just last month, the site’s monthly unique visitor count reached over 2 million visitors for the first time.
“Yummly’s mission is to make peoples’ lives easier by helping them find the best recipes to match their tastes,” said co-founder and CEO David Feller. “We do this by understanding recipes as more than just text.”
Yummly’s secret sauce in achieving this mission is its taste-matching technology – which is fueled by Yummly’s ingredient database. Yummly’s technology and algorithms generate a profile of each recipe. This profile includes an analysis of the recipe’s ingredients, applicable diets and allergies, nutrition, tastes (sweet, sour, bitter, salty, savory — and now, spicy), techniques, cuisine, course, time-to-prepare, price and more. Best of all, each of these characteristics is searchable. To populate its recipe database, Yummly searches out and identifies recipes all across the web.
Today, Yummly is announcing the addition of spiciness to its ever-expanding search feature set. Yummly’s technology can now determine the relative spiciness of hundreds of thousands of recipes in its database. Whether cooks are looking for something fiery hot, a recipe with a little kick, or one that is nice and cool, Yummly can now help them find the best recipe to meet their tastes.
“We’ve gotten some heat for not having this feature,” said Feller. “It really lit a fire under us to get it done. You can now refine your recipe searches based on how spicy the recipes are. Whether you like the heat of a scotch bonnet or the mellow spice of pimento, you’ll love using the spiciness filter.”
Taste-based searching has been a hit with the cooking populace. Along with spicy search, Yummly is announcing phenomenal growth. In the year since it has launched, Yummly has grown to over 2 million monthly unique visitors, and there’s no sign it’s slowing down.
“Yummly is quickly becoming a starting point for recipe search – it’s a testament to the product and technology we’ve built. The food space is ripe for innovation, and we’re delivering what consumers have been asking for. No longer is it good enough to rely on keyword search – you need to know that ‘vegetarian’ means no meat,” said Feller.
Launched in 2010 by foodies on a mission to invent a better way to find recipes, Yummly (http://www.yummly.com) is the world’s only taste-based recipe search site. Headquartered in the heart of Silicon Valley, Yummly is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and angel investors.
Yummly is a trademark of Yummly, Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.
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