Yummly Invites You to Discover Delicious Recipes Based on Your Tastes

eBay, StumbleUpon and Half.com Veteran Launches Free Public Beta of World’s First Semantic Recipe Search Platform

REDWOOD CITY, CA–(Marketwire – April 21, 2010) – Yummly, the company that makes it possible to find recipes based on your tastes, today announced the launch of its free public beta, available at Yummly.com. Yummly is the world’s first cooking website that allows people to discover and customize recipes based on their tastes, dietary restrictions and other food preferences. Key features of Yummly’s beta version include:

• Everything You Love, Nothing You Don’t: Search and find recipes based on ingredients, tastes, time, price, cuisine, diet, source, allergens and nutrition. Find ingredient substitutes for unwanted items and replace them with foods you like; customize recipes and save them as your own versions.
• Taste-Specific Recommendations: Yummly learns what you like to eat and recommends delicious recipes.
• TasteBuds: A Social Community Built from Your Good Taste: The Yummly platform allows like-minded users to interact, swap and share recipes, and ‘friend’ one another as a TasteBud.
• Yummly Recipe Box: A Personalized Playlist of All Your Favorites: Find recipes, make substitutions and tweak them to your liking, then store them in your Favorites where you can easily find or share them with your TasteBuds, or on Facebook.
• Discover What You Love to Eat: With more than 250,000 recipes — and counting –Yummly offers something for everyone.

Yummly was conceived and founded by CEO David Feller, a long-time cooking enthusiast and veteran of high tech startups (including Half.com, eBay and StumbleUpon), who was fed up with the limitations and inaccuracies of online cooking sites.
“I’ve been a foodie all my life and I’d long been frustrated by the lack of true personalization options across online food and recipe sites, not to mention their inefficiency in delivering accurate results. So, I decided to do something about it,” said David Feller, Founder and CEO of Yummly. “Food is intensely personal, because tastes are personal; integrating personal preferences into recipes should be intrinsic. Yummly’s 30-plus algorithms and proprietary data sources are our secret sauce, they make it easy for anyone to find delicious recipes made only from foods they like — if there’s something in there they don’t like, Yummly helps them find a tasty alternative.”

“Finding what you want to cook shouldn’t be hard — it should be part of the fun,” Feller continued. “Yummly aims to bring the fun back to cooking again.”

To sign up for Yummly beta and start finding and customizing recipes to meet your tastes, visit www.yummly.com.

About Yummly
Founded in 2009 by foodies on a mission to devise a better way to search, store and modify recipes, Yummly is the world’s first semantic recipe search platform. Yummly empowers individuals to find, customize and share recipes based on their personal preferences. With hundreds of thousands of recipes collected from leading cooking websites, cookbooks and more, Yummly is a veritable universal recipe box. For more information visit www.yummly.com.

Find out what’s cooking: visit the Yummly blog http://www.yummly.com/blog/ or follow us on Twitter http://twitter.com/yummly.

Yummly is a trademark of yummly.com, and may be registered in some jurisdictions. All other trade names or trademarks used in this document are recognized to be the property of their respective owners. All right reserved.

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