Just the beginning…

yummly.com

Our launch a few days ago was a huge day for the Yummly team. Or as we like to put it, we’ve “served the main course”. Ironically, this is just the beginning.

The idea stemmed from the convergence of two thoughts “I hate mustard” and “Pandora for food”. Plus, we had become frustrated with the lack of innovation and progress in the online food world. Maybe it was that the web (as we know it today) was burned early on by grocery delivery companies, or maybe it was that the right people weren’t involved. Either way, we’ve decided to do something about it.

The core of what we have built is a semantic food platform. Those are just sophisticated words for the fact that we know food. If you type in the word “herb”, we know that thyme, basil, tarragon, oregano, and so on, are all herbs. But by knowing food, we can also get a better understanding of you and what you like. This results in a ton of really cool features.

Please try out Yummly and let us know what you think. We’ll keep improving based on your feedback, so please be sure to provide a lot of it. You can send your ideas through the Feedback link at the bottom of every page, or you can send an email to ideas@yummly.com.  We look forward to hearing from you.