Yummly was launched in 2010 by foodies on a mission to invent the ultimate kitchen tool. Whether it’s finding a recipe or going to the store, Yummly wants to make it easier for foodies to do what they love – cook, eat, and share!
Yummly’s mission is to be the largest, most powerful, and most helpful food site in the world.
Today, with 15 million monthly unique visitors, Yummly is succeeding in its mission and has become the fastest growing food site in the world.
People often ask for the story behind Yummly.
Founder and CEO,
Dave Feller got the idea for Yummly when he realized,
“I couldn’t find a way to search for recipes and
exclude anything with mustard.”
Luckily, for foodies everywhere,
he decided to do something about it,
and created Yummly.